Our Internet Topology® is a fundamentally new way to target display ads on desktop and mobile pages. It’s better than keywords and page ranking. It’s better than cookie retargeting for reach and privacy. It makes RTB inventory perform up to 500% better.
By analyzing the relationships across pages and people online, the Internet Topology scores and ranks pages to target the good pages and avoid the bad.
Advertisers using A6 data on AppNexus inventory are getting acquisitions at one-third the cost of the same campaigns on Google’s Display Network, and even better results when compared to traditional contextual targeting providers.