Make your online display advertising outperform


Our Internet Topology® is a living graph of the Internet, ranking every page in real time

  • Finds the best placements for your ads, anywhere
  • Avoids fraud, junk, and clicks that don’t perform
  • Filters out content inappropriate for your brand
  • Drives down effective cost per acquisition

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How it Works
Nikon is launching a new camera and wants to advertise on relevant channels to spread awareness. To get the most leads from online marketing, they use A6 to identify where they should be advertising. A6 pinpoints the most effective web pages in 3 steps.
Realms
Of the billions of pages, every page is about at least one topic, often several topics, and there are thousands of topics. A6 finds the pages that have something to do with digital cameras. We call these topics Realms.
Magnitude
Nikon wants to advertise on only the better sites within the realm of digital cameras, avoiding the poor quality and fraudulent sites. Using both the web graph and the social graph, A6 measures and ranks every page in the realm by its ability to influence attitudes, beliefs, and actions. We call this Magnitude.
Affinity
Pages outside of the digital camera realm can have influence on the pages in the digital camera realm. A6 finds these other pages and gives Nikon more relevant places to advertise. We call this ability to find additional pages Affinity.

Relationships = Ranking = Find Good + Avoid Bad

By analyzing the relationships across pages and people online, the Internet Topology scores and ranks pages to target the good pages and avoid the bad.

Advertisers using A6 data on AppNexus inventory are getting acquisitions at one-third the cost of the same campaigns on Google’s Display Network, and even better results when compared to traditional contextual targeting providers.

Let us run your campaigns!

A6 operates a full-service trading desk for advertisers and agencies.

  • You supply the ads and the landing pages
  • You define your budget and targeting criteria
  • We run the campaigns using the Internet Topology
  • You pay one simple low rate for impressions

We use the most sophisticated bidding technology in the market to optimize media spend across 50 billion impressions, 3,000 vetted inventory sources, and 100,000 domains every day.

Make RTB Perform Like Premium!

Running your own campaigns on AppNexus? Use our data for better performance.

  • Create custom segments using our free, easy-to-use web app
  • Get access within 24 hours
FREE DATA FOR YOUR FIRST TWO WEEKS!
All you can eat. It’s on us.

The Team

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William Urschel

Chief Executive Officer

Ben Roubicek

Chief Technology Officer

Gareth Glaser

GM Sales

Dan Portoff

Director, Sales

A6 Corporation

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