How it Works
Nikon is launching a new camera and wants to advertise on relevant channels to spread awareness. To get the most leads from online marketing, they use A6 to identify where they should be advertising. A6 pinpoints the most effective web pages in 3 steps.
Of the billions of pages, every page is about at least one topic, often several topics, and there are thousands of topics. A6 finds the pages that have something to do with digital cameras. We call these topics Realms.
Nikon wants to advertise on only the better sites within the realm of digital cameras, avoiding the poor quality and fraudulent sites. Using both the web graph and the social graph, A6 measures and ranks every page in the realm by its ability to influence attitudes, beliefs, and actions. We call this Magnitude.
Pages outside of the digital camera realm can have influence on the pages in the digital camera realm. A6 finds these other pages and gives Nikon more relevant places to advertise. We call this ability to find additional pages Affinity.